︎︎︎ Studio Ysi is a stylish and vibrant hair salon located in the Kallio district of Helsinki. I redesigned Ysi’s visual identity and created a fresh, distinctive framework for their communication and marketing. The goal was to highlight Ysi’s elegant playfulness and strong professionalism. The identity project included a new logo, typography and color palette, and extended to social media templates and printed materials, resulting in a cohesive and easily recognizable brand experience.